Today I will talk about the growth funnel framework “AAARRR,” which stands for Awareness, Acquisition, Activation, Revenue, Retention, and Referral. The AAARRR framework (a.k.a. the Pirate Funnel) was developed by Dave McClure and is the most famous framework of “Growth Hacking.” The top of the funnel is awareness,
I’m very excited that the community of people interested in growth marketing is growing. Before diving in, I want to note that I have been working in growth marketing for years, and my experience is 100% on the job. This is what I looked for in these books: 1.
I’m going to share my thoughts about “Growth Marketing” and “Growth Hacking.” The term “Growth Hacking” was first coined in 2010 by Sean Ellis, who is also the founder of GrowthHackers.com and co-author of Hacking Growth, which I reviewed in my previous email. Despite the ubiquity of “Growth